Revenue sources
- Display advertising. Programmatic ad slots in articles and the footer. We do not negotiate direct ad deals with subjects of coverage.
- Affiliate links. Where we link to a retailer or service that pays us a referral fee, the link carries
rel="sponsored"and is disclosed in the article text. - Subscriptions (if applicable). Paid subscriber tiers unlock additional content; subscription revenue does not influence editorial.
Revenue we refuse
- Sponsored editorial of any form
- "Native advertising" indistinguishable from editorial
- Direct advertiser influence on editorial calendar or specific coverage
- Payment-for-take-down requests of any kind
Editorial independence
Affiliate and ad revenue do not influence which products we cover, which we recommend, or how we frame the analysis. When a product we recommend also has an affiliate program, we disclose it. When a product without an affiliate program wins on the merits, we recommend it anyway.